The challenge
Luxury through restraint
High-value products need a calm, confident look.
What we designed
Fine rose-gold lines on a deep navy ground keep the mark quiet and precious instead of loud.
A crest for diamonds that feels timeless.
A logo for a diamond brand: an A monogram under a diamond, framed by a laurel wreath, in rose gold on deep navy with elegant Arabic script below.
- IndustryDiamond and jewellery brand
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours1
Jewellery is bought on trust, tradition and emotion. The logo had to feel precious and established, and speak to an audience that reads Arabic.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Deep blue#1F2539
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
A crest gives heritage
A new brand benefits from the feel of an old house.
What we designed
The laurel wreath around the A monogram borrows the language of crests and seals.
The challenge
Two scripts, one brand
The audience reads Arabic as well as Latin letters.
What we designed
Arabic script in the same rose gold sits under the crest, so the name feels native to its customers.
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