The challenge
The pen is in the letter
A writing brand should show its craft without a clip-art pen.
What we designed
The A is cut like a nib and finished in red and blue, so the instrument and the initial are one shape.
A name that works with discretion and still stands out.
A logo for a ghostwriting service: a pen-shaped A in red and blue beside bold navy lettering, with GHOSTWRITERS spaced out underneath.
- IndustryGhostwriting services
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours4
Ghostwriting is a quiet service, but the brand still has to look credible and distinctly American. The logo needed to say writing at a glance.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Bright red#FF004B
- Deep blue#002D68
- Soft red#F1E1E7
- Near black#2C0612
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
American without clichés
The name promises an American voice.
What we designed
Red, white and blue appear as a restrained palette, not as flags or stars.
The challenge
Strong hierarchy
A long name has to stay readable.
What we designed
THE AMERICAN is set heavy, while GHOSTWRITERS is light and widely spaced, which gives two clear levels.
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