The challenge
It has to say what the firm does
Insolvency is an unfamiliar word for many people.
What we designed
A short descriptor sits directly under the name, framed by two thin red lines, so the service is clear without a tagline.
A calm, confident logo for a stressful moment.
A logo for an insolvency practice: a continuous-line BR monogram, a friendly lowercase wordmark and a single red accent that gives the eye somewhere to land.
- IndustryInsolvency practice
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours4
People look for an insolvency practice when money is tight and the situation is stressful. The logo had to feel steady and professional, say what the firm does in one glance, and still be warm enough to approach.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Brooks blue#033E8C
- Deep navy#1C2E47
- Slate#61656E
- Signal red#D9043D
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
Two surnames, one small mark
A name made of two surnames is long and hard to use in small spaces.
What we designed
A BR monogram drawn as one continuous line works on its own for avatars, stamps and favicons, and sits beside the wordmark when there is room.
The challenge
Serious, but not cold
A financial firm needs authority, yet the audience is anxious.
What we designed
Deep blue and slate give steadiness, soft lowercase letters keep the tone approachable and one red accent adds a point of focus.
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