The challenge
Show the outcome
Consulting is about improvement that can be measured.
What we designed
Three rising bars inside the B point upward and turn the monogram into a quiet chart.
A monogram that says growth before the first word.
A logo for a consulting firm: a blue CB monogram with a rising bar chart inside the B, set above a refined serif wordmark for Carlton Barnes Consulting Ltd.
- IndustryBusiness consulting
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours4
Consulting clients buy judgement, so the logo had to feel analytical and established, and show the firm is about measurable progress.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Near black#012940
- Bright blue#0C51FF
- Blue#607AA1
- Blue#9BACC5
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
Look established
Clients trust firms with history.
What we designed
A classic serif wordmark under the symbol gives the brand an old-firm tone.
The challenge
Two initials, one shape
A monogram must be readable at small sizes.
What we designed
C and B share a bold geometric frame, so the mark stays clear on cards, signatures and favicons.
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