The challenge
Softness in the letters
A comfort brand should not look sharp.
What we designed
Thick, rounded letterforms with a gentle curve feel padded and friendly.
A logo that feels as cosy as the product.
A logo for a comforter brand: a bold, rounded red ComfyWell wordmark with a swoosh and sparkle, and the line Comforts With Us beneath.
- IndustryComforters and bedding
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours3
Bedding is bought on touch and feeling, which a logo cannot show directly. It had to feel soft, friendly and bright, and be easy to spot on packaging.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Bright red#DA0403
- Near black#012E41
- Soft red#C8A5A7
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
Warmth through colour
Colour sets the mood of a home product.
What we designed
A warm red wordmark with a navy detail feels inviting and stands out on a shelf.
The challenge
A little sparkle
The brand should feel fresh and clean.
What we designed
A sparkle accent above the wordmark and a swoosh below add lightness and movement.
Need a logo that works?
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