The challenge
The building is the mark
A realtor logo should make property obvious.
What we designed
Stacked outlined towers in red form a simple, recognisable symbol that stays clear at small sizes.
The core of a property brand, built from buildings.
A logo for a real estate brand: a red outlined building mark beside a large navy CORE wordmark, with REALTORS in spaced capitals below a fine line.
- IndustryReal estate
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours4
Real estate depends on trust and local credibility. The logo needed to say property immediately and feel solid, clean and professional.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Deep blue#132B41
- Red#C8003B
- Light grey#E5E3E4
- Soft pink#C3B2BC
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
A strong core word
The name is one short, powerful word.
What we designed
CORE is set large in navy, with REALTORS small and widely spaced under a thin line, so the hierarchy is instant.
The challenge
Works light and dark
Brands appear on signs, screens and print.
What we designed
A light and a dark version were prepared, so the logo holds up on both white and deep navy.
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