The challenge
A friendly voice
The name is warm and informal.
What we designed
Rounded lowercase letters keep the wordmark approachable and easy to read.
A playful name with a confident shape behind it.
A logo for a lifestyle brand: a bold navy D tile with a cut-out detail, a rounded lowercase wordmark with a highlighted n and the line Get Beyond Your Expectations.
- IndustryLifestyle brand
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours2
A name with two nicknames can feel casual, but the brand wanted to look polished. The logo needed to be friendly, memorable and strong enough to carry a product range.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Deep blue#232E54
- Light grey#9799AC
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
A symbol with a twist
A letter mark needs something unusual.
What we designed
A navy D tile has a cut-out that gives it movement and makes it feel designed, not typed.
The challenge
A highlight in the middle
The n in the name is a link between two words.
What we designed
The n is set in a lighter blue, so the connection is visible and the logo has a focal point.
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