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A monogram built like a supply chain.

A logo for a sourcing company: a geometric FH monogram in navy and blue above a refined serif SOURCING wordmark, with the line Having Reliable Suppliers.

FH Sourcing logo
  • IndustrySourcing and supply
  • ServiceLogo Design
  • DeliverableLogo files (vector SVG)
  • Colours3

Sourcing is about trust in suppliers and consistent quality. The logo had to feel precise and reliable, with a mark that can sit on documents, labels and packaging.

Colour and small sizes.

A short palette taken straight from the logo, and a check that it stays readable when it gets small.

  • Deep blue#241C58
  • Blue#3753A2
  • Light grey#D0D2D9

What the logo had to do.

Three jobs, and how the design answers each one.

The challenge

A mark made of blocks

Sourcing is about parts that fit together.

What we designed

F and H are drawn from the same blocks, so the monogram looks assembled and exact.

The challenge

Reliability first

Buyers choose suppliers they can count on.

What we designed

A restrained navy and blue palette with a serif wordmark keeps the tone dependable.

The challenge

A clear promise

The business should state its value.

What we designed

The line Having Reliable Suppliers sits under SOURCING in small capitals.

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