The challenge
Home and garden together
The brand sells both comfort and the outdoors.
What we designed
A house symbol with a green roof and a growing sprig joins the two ideas in one picture.
A little house that grows outdoors.
A logo for a garden furniture brand: a small house with a green roof and a leafy sprig, beside a lowercase serif wordmark and the line Selection of Garden Furniture.
- IndustryGarden furniture
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours4
Garden furniture is bought for relaxing outside. The logo needed to feel natural and homely, and show that the products belong in a garden.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Deep orange#2A2320
- Orange#7F5E1E
- Green#70A87A
- Red#C97358
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
Natural colours
Garden products look best in earthy tones.
What we designed
Greens and warm browns give the logo a calm, natural palette that suits wood and plants.
The challenge
A friendly serif
The name is simple and welcoming.
What we designed
A lowercase serif for garden house feels handmade and comfortable, with a small descriptor beneath.
Need a logo that works?
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