The challenge
Movement in the G
The practice helps people move.
What we designed
A stretching athlete figure grows out of the final G, so the brand carries action in its lettering.
A logo that moves like an athlete.
A logo for a sports therapy practice: a bold navy SimG wordmark with a teal athlete figure curling out of the G, and sports therapy beneath.
- IndustrySports therapy
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours3
Sports therapy mixes medical care and movement. The logo had to look athletic and energetic while still feeling professional enough for treatment.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Near black#13232E
- Deep blue#100065
- Teal#5E7C83
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
Teal for recovery
Treatment needs calm as well as energy.
What we designed
Teal accents against deep navy suggest clean, healing care.
The challenge
A name with a clear role
SimG alone does not say what the business does.
What we designed
sports therapy sits in a smaller line beneath, so the service is clear right away.
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