The challenge
Friendly for families
A baby brand should be warm and reassuring.
What we designed
A smiling turtle brings a playful mascot that parents and children can remember.
A gentle logo for the smallest customers.
A logo for an organic baby store: a friendly turtle with a green shell perched on The Organic, with green leaves and a Baby Store line underneath.
- IndustryOrganic baby products
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours4
Parents choose baby products carefully. The logo had to feel gentle, natural and safe, and give the shop a character children and parents both like.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Deep green#296D0D
- Green#659B21
- Green#7ACA38
- Green#B7CF87
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
Organic made visible
The word organic needs to be believable.
What we designed
Large green leaves around the wordmark make the natural promise clear at a glance.
The challenge
Soft, rounded type
Sharp letters feel wrong for baby products.
What we designed
A rounded green wordmark with a small Baby Store line keeps the whole logo soft.
Need a logo that works?
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