The challenge
A building you can read
Real estate should be recognisable instantly.
What we designed
A bold outline of towers with a pitched house roof forms a clear mark of both city and home.
A skyline on gold for a premium estate brand.
A logo for a real estate company: an outlined building with a pitched roof in navy on a warm gold gradient, beside a large DIAR wordmark and ESTATES LTD below.
- IndustryReal estate
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours3
Property buyers look for stability and quality. The logo needed to feel premium and trustworthy, and put buildings at the centre of the identity.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Orange#C2872F
- Orange#D6A965
- Deep purple#37294A
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
Gold for premium
Property brands signal value through colour.
What we designed
A warm gold gradient behind navy lines gives the logo a luxurious, established look.
The challenge
A strong name
DIAR is short and distinct.
What we designed
DIAR is set large and wide next to the mark, with ESTATES LTD small below for balance.
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