The challenge
The name is the logo
One More is a friendly invitation to stay.
What we designed
ONE and ORE flank a big M, so the full phrase One More is read across the mark.
A hand-drawn circle that asks for one more glass.
A logo for a wine shop: a red brush circle around a flowing M, with ONE and ORE spaced on either side, and WINE SHOP in fine capitals beneath.
- IndustryWine shop
- ServiceLogo Design
- DeliverableLogo files (vector SVG)
- Colours4
A wine shop sells taste and mood. The logo had to feel artful and social, and use the name as a clever invitation instead of a plain label.
The logo, up close.
The same logo in the versions a brand uses every day.
Colour and small sizes.
A short palette taken straight from the logo, and a check that it stays readable when it gets small.
- Red#C74A5A
- Slate#252223
- Soft red#DED3D4
- Red#BDA2A6
What the logo had to do.
Three jobs, and how the design answers each one.
The challenge
A brushed circle
A wine label feels handmade.
What we designed
A red brush circle suggests a wine ring on a tablecloth and gives the logo a human touch.
The challenge
Light type, big gesture
The mark carries the character.
What we designed
Thin, spaced capitals for ONE ORE and WINE SHOP keep the tone elegant against the bold brush stroke.
Need a logo that works?
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