The challenge
Food sells by sight
Visitors choose by how the food looks before reading any description.
What we designed
A large food photography hero opens the page, and each dish card leads with its photo, name and price.
Make ordering Indian food feel as good as eating it.
A website for an Indian restaurant that takes orders online, designed around appetising photography, a menu that is fast to scan and a checkout that stays out of the way.
- IndustryIndian restaurant and online ordering
- LocationVictoria, Australia
- ServiceWeb Design
- DeliverableWebsite page designs
CuminGo wants customers to order directly instead of through delivery apps. The design needed to make the food look great, make ordering quick and explain why ordering direct is worth it.
What the design had to solve.
Four challenges, and how the design answers each one.
The challenge
A long menu slows people down
A big menu with many categories can overwhelm someone who just wants dinner.
What we designed
The menu page uses category filters, search and a compact grid with one-tap add buttons so people find and add dishes quickly.
The challenge
Ordering direct must feel worth it
Customers are used to delivery apps and need a reason to order here.
What we designed
A repeated 15 percent offer banner and a four-step How It Works section make the benefit and the process clear.
The challenge
Checkout should be calm
Surprises at checkout lose orders.
What we designed
An order summary with quantity steppers, subtotal, discount and total, followed by a confirmation page with the order number and estimated time.
Selected pages.
Scroll inside each browser to see the full page design.
Design choices that mattered.
The decisions that shape how the site looks and feels.
Red and yellow with energy
A bold palette and condensed type that feel lively and appetising.
A menu built for speed
Compact cards and tabs let customers build an order in a few taps.
A reassuring finish
The confirmation page tells the customer what happens next.
More projects.
Other websites we have designed.
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