An e-commerce home page for a brand selling premium kitchenware, bathware, doorware and tapware, designed to move shoppers into the right category and then straight to products.
Nextyl sells hardware and fittings across several categories. The design had to feel premium, send shoppers to the right category quickly and show products in a clean way that makes buying easy.
Four challenges, and how the design answers each one.
Shoppers arrive looking for very different things, from door handles to taps.
Four category tiles, Doorware, Kitchenware, Bathware and Tapware, sit inside the hero so shoppers start in the right aisle immediately.
Fittings are chosen by finish and feel, and a cluttered page lowers that perception.
A moody hero photograph, clean product cards on a light background and generous spacing keep the focus on the products.
Buyers want to know the brand is established before spending.
A brand story section is paired with key facts, such as years of experience, customers and rating, rather than long paragraphs.
People scan quickly and expect to act on what they see.
New Arrivals and Best Sellers carousels show product, price and an Add to Cart button on every card.
Scroll inside each browser to see the full page design.
The decisions that shape how the site looks and feels.
The contrast gives the brand weight at the top and keeps the shop area easy to read.
One strong accent colour marks prices, buttons and key moments.
The same card layout in every row makes comparing products quick.
Other websites we have designed.
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