A website for an Australian accounting and financial planning firm, designed to separate individual and business clients, explain each service in plain language and give every office its own page.
The firm helps individuals, sole traders and businesses with tax, accounting and financial planning. The design had to make those paths clear, build trust quickly and support search visibility in each location.
Four challenges, and how the design answers each one.
An employee, a sole trader and a business owner all arrive with different questions.
The home page offers two clear paths, Individual Tax Return and Accounting Services, and the service pages speak to each group by name.
Complex language makes visitors hesitate before contacting anyone.
Service pages use plain-language headings, short lists of what is included and a step-by-step view of how the process works.
People search for an accountant near them, not a firm name.
Each location has its own page with address, local detail, services and a contact path, instead of one generic page for everyone.
Financial decisions need confidence in the people behind them.
Client reviews, FAQs, team details and helpful blog articles build trust, and a contact form repeats after every major section.
Scroll inside each browser to see the full page design.
The decisions that shape how the site looks and feels.
Fresh and approachable, so a financial topic feels less intimidating.
Consistent sections make long service pages easy to scan.
Contact is always one scroll away, not just in the header.
Other websites we have designed.
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